Happy Family’s Clearly Crafted pouches bring clarity to baby foods

Packaging Digest April 2016

Happy Family’s Clearly Crafted baby food pouches use aluminum oxide for barrier and transparency—and the company prints the specific product recipe on the back.

Happy Family’s new Clearly Crafted organic baby foods under the Happy Baby branding are all about transparency—and so is the packaging.

In announcing the launch earlier this month, the company positions the 12-product line as the first national brand with fully transparent baby food pouches packed with premium, organic ingredients consumers can see. It is also the first organic brand to list its recipes directly on the pouch, according to the company.

http://www.packagingdigest.com/pouches/clearly-crafted-pouches-bring-clarity-2-baby-foods-1603