It’s not just digital printing technology that is affecting packaging, The way that we are packaging is changing as well. For example, have you noticed how many different kinds of food and beverage items are now available in non-rigid containers? Advances in materials and processes for high-barrier pouches mean that wine (for example) no longer has to come only in bottles.
Have you noticed the many new types of packaging that you are seeing in your last visit to the supermarket? While it may be difficult to differentiate the packaging that is digitally printed from conventional methods, with breakthroughs in material science, there are increasingly new types of packaging making to the shelves that are much easier to distinguish. Read more….