West Bridgewater, Mass., May 14, 2018 – Ten years ago, parents fed their infants using spoons and glass jars. Today, parents have limited time and have moved to a new packaging format that delivers safety, convenience and portability – the spouted pouch. According to market research data from IRI Worldwide, Cheer Pack North America’s (Cheer Pack N.A.) spouted pouch packaging has helped transform how baby food is packaged and marketed in the United States. The market share for baby food sold in spouted pouches increased from 3.3 percent in 2011 to 24.6 percent in 2017 and drove a 30.7 percent price premium compared to all other packaging formats.
Leading baby food companies have recognized that today’s consumer is pressed for time and is more cognizant of the need for sustainable packaging solutions.
“Cheer Pack N.A. offers a turn-key pouch solution of premade pouches, tamper-evident caps, and filling systems to meet most Brand Owner needs. With our new Innovation Center and ongoing commitment to deliver the highest quality standards and service support in the industry, we provide a proven – over 3 billion sold – cost-effective pouch packaging system that can be conceived, prototyped, and quickly launched to market,” said Al Madonna, Cheer Pack N.A.’s Director of Marketing.
“The CHEER PACK® pouch solution also meets consumers’ demands for sustainable packaging solutions by offering a lightweight flexible package that can remove up to 25 truckloads of an equivalent number of glass containers from the road resulting in a significant positive impact on the environment and logistical savings,” Mr. Madonna added. “Transformation is poised to occur in many additional categories and we would welcome the opportunity to assist additional brand owners to respond to their customers’ needs.”
In addition to baby food, Cheer Pack N.A. can deliver spouted pouch solutions for additional diverse categories such as fruit purees, ice cream, yogurt, toppings, beverages, adult energy, sauces and condiments, personal care and lawn and garden products. At its Massachusetts-based headquarters, the company operates high-speed, state-of-the-industry equipment that can manufacture over a billion pouches annually, making Cheer Pack N.A. the largest producer of pre-made spouted pouches in North America.
To learn more about the innovative packaging solutions that Cheer Pack N.A. offers or request sustainable packaging information, please visit www.cheerpack.com or call 1-888-593-2214.