West Bridgewater, Mass., July 10, 2018 – By using Cheer Pack N.A.’s innovative CHEERClear™ pre-made pouch to package its products, Happy Family Organics’ Happy Baby line of organic products gained an impressive foothold in the crowded pouch-based baby food market. Happy Family Organics turned to the CHEERClear™ pouch because, when compared to non-transparent packaging, CHEERClear™ allows shoppers to easily view a product’s contents in the store, which – according to surveyed consumers – plays a key role in their buying decision1. As a result, CHEERClear™ has revolutionized the connection between baby food products and parents who buy baby food in pouches as consumers no longer had to wait until they got home to see the quality of the food they purchased.
Owing to several factors that include a rise in parents’ concern for their baby’s nutrition, increased awareness of organic products, and eco-friendly farming practices, the market for organic baby food has experienced extensive growth in recent years. In 2016, the global organic baby food market was valued at more than $5.8 billion and is projected to reach $11.5 billion in 20231.
The Happy Baby Clearly Crafted™ line of clear pouches, launched in 2016, helped drive robust sales of the company’s organic baby food products. Owing to the benefits of CHEERClear™, the New York City-based company’s sales soared by 27.4 percent in 2017 compared to 2016. The executive team at Happy Family Organics credit Cheer Pack N.A.’s CHEERClear™ pre-made pouch as a key factor in the success of their organic baby food business.
“Almost instantly, Clearly Crafted™ became the market’s highest selling product lineup and propelled Happy Family into our infant feeding line of products and resources,” said Happy Family Organics Founder and CEO Shazi Visram in a recent article published by Food Navigator USA.
CHEERClear™ was also a catalyst in driving Happy Family Organics’ market share in the pouch-based baby food market. According to data from IRI Worldwide, Happy Family Organics garnered 18.2 percent of the pouch-based baby food market in 2017, compared to its 14.1 percent share in the prior year period. During the same time frame, CHEERClear™ helped drive a price premium of 9.1 percent for the Happy Baby Clearly Crafted™ line. Additionally, the company boosted its overall sales by more than 27.4 percent in 2017, compared to 2016.2
As a result of its partnership with Cheer Pack N.A. and by marketing its Clearly Crafted™ food line using CHEERClear™, Happy Family Organics is now a recognized leading player in the multi-billion-dollar baby food market.
To learn more about the innovative packaging solutions that Cheer Pack N.A. offers, please visit www.cheerpack.com or call us at 1-888-593-2214.
1 According to Allied Development Corp.
2 According to IRI Worldwide