In the E-Commerce Channel, Flexible Pouches Provide Transportation Efficiency as well as Significant Advantages in Safety and Sustainability Versus Glass and Plastic Containers

West Bridgewater, Mass., January 22, 2019 – As internet-based shopping continues to revolutionize the way Americans purchase goods, more and more companies have turned to Cheer Pack North America to provide sustainable flexible packaging for the e-commerce marketplace. Flexible spouted stand-up pouches from Cheer Pack N.A. have emerged as the ideal e-commerce grocery packaging solution in a wide range of product categories that include baby food, energy and nutrition, sauces and condiments, and skin care.

Among the advantages of flexible pouches in the e-commerce channel for food and non-food products is the fact that pouches don’t shatter like glass and are significantly lighter and cube out much better than glass, plastic containers, and other packaging formats. In fact, according to the Flexible Packaging Association (FPA), the product-to-package ratio is 35:1 for stand-up pouches versus glass bottles and caps. This supply chain efficiency of flexible pouches in the transportation process makes CHEER PACK® pouches the ideal fit for e-commerce shopping, which is forecast to increase more than three-fold in the next six years. According to The Nielsen Company, grocery shopping purchases made online will increase from 6 percent of the current total grocery retail market to 20 percent of the market in 2025.

In addition to creating quantifiable supply chain savings when compared to other packaging formats, the sustainability of CHEER PACK® (CP) pouches makes them an environmentally friendly packaging choice. Based on studies conducted by the FPA and the Dow Chemical Company, CP pouches reduce greenhouse gas emissions by up to 93 percent versus other packaging formats. Additionally, owing to its thin, lightweight construction, a CP pouch falls into the most preferred packaging solution metric – source reduction – on the ‘Hierarchy of Sustainability’ scale.

As reported in a recent Packaging World article, Amazon – the world’s largest e-commerce provider – recently notified thousands of its vendors about an incentive program it implemented to reduce waste and decrease damage through the use of sustainable packaging. In response to Amazon’s initiative, Cheer Pack N.A. conducted a series of successful “drop tests” to prove the reliability of its packaging in the rapidly growing e-commerce marketplace. *

“Our team works closely with clients to help them optimize their e-commerce strategy through Cheer Pack N.A.’s total integrated pouch solution,” said Cheer Pack N.A. CEO Jeff Ward. “Following the successful testing of our pouches in accordance with initiatives that e-commerce suppliers like Amazon have implemented, Cheer Pack N.A. has positioned itself as a leading North American e-commerce grocery packaging solution provider. We would welcome an opportunity to review how we can help you optimize your e-commerce grocery channel business strategy.”

* To obtain the CHEER PACKâ Pouch Drop Testing data, please contact Linda MacDonald at

To learn more about Cheer Pack N.A.’s sustainable flexible packaging solutions that are ideal for the e-commerce marketplace, please visit or call 1-888-593-2214.


About Cheer Pack North America

Cheer Pack North America is the leading manufacturer of spouted pouch packaging in North America, combining convenience and functionality for our customers. The company is a fully integrated manufacturer of injection molded parts, flexible pouches, and pouch filling equipment. We offer pre-made spouted pouches or the individual parts separately to ultimately provide an innovative, flexible, portable, and highly functional system designed to meet the industry’s strictest safety standards. Our premade pouches feature a sealed-in, easy flow spout with a re-closeable, tamper-evident cap, and are available in a wide variety of shapes, sizes, and materials. Cheer Pack pouches, caps, fitments and fillers are ideal for all types of liquid and viscous food and non-food products across a range of processes that include hot fill, retort, cold / ambient fill, and high-pressure processing.