A Happy Family Organics Executive and keynote at Global Pouch West describes packaging’s role in success of baby food business.
Happy Family recently introduced pouches with clear windows to show the quality and freshness of its baby foods.
When entrepreneurs Shazi Visram and Jessica Rolph launched Happy Family Brands in 2006, their mission to make organic baby food available and affordable struck a chord with consumers. In the ensuing period, the company has grown rapidly and was acquired by Danone in 2013.
Happy Family, with product lines such as Happy Baby, has been a pioneer in the industry, adding probiotics and age-appropriate supplements to its products. In addition, it also has been an innovator in its packaging. Happy Family was an early adopter of spouted flexible pouches, a move that changed the dynamics of the baby food market. This year, Happy Family introduced a clear pouch that allows consumers to see the product within.